Children of heaven Movie Review Example | Topics and Well Written Essays - 1250 words

Children of heaven - Movie Review Example As a result, Ali and Zahra decide to share Ali’s converse; Zahra’s wears it to school for her morning class and races back to Ali, so he can wear them to his afternoon class. The pair bicker and clash like any other siblings, but yet stick together and help each other in solving their predicament. I. Family ties and Social Network The shoes are symbolic of the family’s poverty which slowly unravels and emboldens the many challenges on a daily basis throughout the course of the movie. Due to this reason, the children do not get their parents involved in the matter, which would have only added to their financial troubles. The only way they can coordinate is by exchanging notes and taking advantage of their parents’ illiteracy. Ali’s concern for his sister and family’s financial condition highlights the significance of family values in the Iranian society. Despite their young age and innocence, Ali realizes the magnitude of his irresponsibility and therefore tries his best to make up to his sister and faces all sorts of mishaps. The film not only focuses on family values and importance, but also depicts a strong sense of trust shared by all members of the community. The people are considerate and greatly concerned for the wellbeing of everyone else. When Zahra and Ali finally discover that her pink shoes were actually picked up by the blind trash scavenger, who gave them to his young daughter; they actually give up their entire plan of retrieving those shoes. The aforementioned aspect clearly portrays that the siblings are endowed with the same kind of consideration for others as their community members. They can relate to the other girl’s situation which then causes them to continue with their previous arrangement. Community spirit is an integral theme of the movie, which is clearly deeply instilled within the young children, who despite their own financial hardships are capable of empathizing with the other girl a s well. The consideration within the community is further evident when Ali’s teacher tries to save Ali from getting in trouble with the principal when he fails to reach school on time. The community spirit and filial piety is truly heartwarming especially with Ali, who begins to accompany his father to the suburbs, where he helps him talk to the rich residents of the area to help him get work. It is shown that Ali fully understands his responsibility as a son and assists his father as much as he can. Ali understands that his father works hard to get his children educated and it is the fulfillment of these filial duties that end up becoming a crucial turning point in the plot of the movie. (Ebert, 2011) II. The divide between the rich and the poor As poverty is a recurring theme in the movie, it further juxtaposes the lifestyle of the rich and poor to demonstrate the ever-increasing schism in the society. While the main object of conflict is the missing pair of shoes, which is an object usually taken for granted for the privileged ones but in Ali’s household, they are a valuable possession. Besides the plot, the filmmakers have made use of great cinematography that has played an exceptional role in portraying rural life. The scene where Ali and his father are actually riding towards the suburbs, the camera shifts from the medieval streets and dirt roads, to the high rises and beautiful bungalows situated in Northern Tehran. There

Company Introduction, Market Segmentation, and Product Positioning Essay

Company Introduction, Market Segmentation, and Product Positioning - Essay Example However, today, it has expanded to immeasurable lengths. For a young company that is barely ten years old, the financial performance is excellent. It had opened three other branches in other states including Ohio, Michigan and Massachusetts. However, the company has also opened a branch in Australia which is thriving like its mother company. The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices. The Company’s mission statement is ‘when the customer looks good, we look good.’ In light of this, the main aim of the company is to ensure their customers look trendy and thus keep up with fashion (London Business School, 2008). Trendy Fashionista has over 500 employees in all their five branches. Additionally, it boasts of a wide range of customers from all backgrounds. The clothes sold are not the average clothes found in cloth stores. The company’s fashion designers go an extra mile t o make clothes that are unique. This coupled with the fact that the company sells its clothes at fairly cheap prices makes Trendy Fashionista the perfect destination for a fashion conscious individual. Marketing Plan Introduction The fashion industry is ever changing due to contribution of companies like Topshop, H&M and Zara (Helm, 2008). Consequently, factors affecting the clothing industry will influence trends in the high fashion world. In the clothing industry, customers’ preferences vary according to their ages and body types. Furthermore, the demand for clothing is affected by population size and patterns. It is important to note that demographic trends are the driving force in the fashion. The company puts all these factors into consideration before setting up their market plan. Financial Goals The most important goal for Trendy Fashionista over the next ten years is to increase its revenues by at least 40% each year. This way, the company shall make at least 50% in p rofits and hence be a profitable business. Furthermore, the company intends to start online shopping. It has been realized that most shoppers would rather shop online due to their hectic schedules (London Business School, 2008). Additionally, it intends to expand its manufacturing capabilities. At the moment, once the fashion designers finish their job, the company has to outsource manufacturers. Therefore, the company needs to start making its own clothes. Furthermore, the company intends to increase its distribution and possibly open one more store in Australia. This will take care of the growing clientele base in Australia. Finally, the company intends to start taking part in community development. The founders are passionate about developing the community and thus the target is to set aside $10,000 to be donated to various Non Governmental Organizations. Non Financial goals The company intends to introduce a new product line, lightweight luggage. After a lot of research, the com pany has discovered that today’s traveler is tired of heavy luggage. Therefore, the company’ designers have been working on a new product that will lighten the traveler’s experience and if possible make the experience enjoyable. The luggage has been customized not only be easy to carry but also easy to improvise. For example, the product comes with an inbuilt charger which can be converted into a phone. The biggest challenge that the company has so far is that it lacks an internet